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Post by TrekMD on Jan 27, 2020 20:50:50 GMT -5
Atari doesn't have the cultural cachet it used to. After an industry-crashing downfall in the '80s, the video game pioneer has been unable to find its niche, and recently, its oft-delayed retro console has had a troubled development. Atari hopes to find some success by lending what gaming cred it has left to the hospitality industry. The company signed a contract that see Atari license its name and branding to a real estate developer, which will build eight hotels across the US. The first location will break ground this year in Phoenix. Others in Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose and Seattle will follow. The main draw of the Atari hotels will likely be their esports studios. There are no details about what these will include, but each hotel will also have an "Atari gaming playground." Assuming the esports studios are venues where pros compete, the "playgrounds" could be lounges for guests that are equipped with gaming PCs. The hotels will have a few accoutrements outside of the standard pool and gym -- restaurants, bars, bakeries and movie theaters will also be part of each building. Since this is a licensing deal, Atari likely won't have any direct hand in the design or features of these hotels, but it does stand to make some money -- the company will receive five percent of the hotels' revenue. Atari has also received an advance of $600,000 for licensing the brand to the developer, which seems paltry for such a large project. It seems like the most noteworthy accomplishment Atari has had in the recent past is having its logo featured in Blade Runner 2049, so hopefully this admittedly odd strategy works out for the legendary company. The contract states that Atari retains the rights to develop similar properties, so if these hotels are a success, we could see more establishments in the future. Sources: Endgadget & Atari
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Post by fergojisan on Jan 27, 2020 21:30:09 GMT -5
Maybe they should put out their video game system first?
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Post by TrekMD on Jan 27, 2020 21:33:38 GMT -5
Well, they're not the ones building these hotels. They simply licensed the name/logo. They've been posting more update about their system so, maybe, just make, that is also moving forward for release.
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Post by fergojisan on Jan 27, 2020 21:34:37 GMT -5
Fair enough. 😁
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Magoo
4 Switch Vader
Posts: 93
Favorite Spice: NOT F**KING SNUGGLEBUNNIES
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Post by Magoo on Jan 28, 2020 9:13:35 GMT -5
I agree they are just licensing the name to anyone who will pony up the cash. I can't see this ending badly at all but when the name has been traded around since the 80s my only shock is it took this long for the hotels to come. Up next the abandoned amusement park in your neighbourhood is reopening next spring as Atariland because someone dumped a pile of money on our doorstep and we only care about that and not the rich history of the brand.
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Post by strudders on Jan 28, 2020 17:12:54 GMT -5
NOW we have a venue for the 10th anniversary Ferg-fest !
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Post by TrekMD on Jan 28, 2020 19:37:39 GMT -5
NOW we have a venue for the 10th anniversary Ferg-fest ! Brilliant idea, studders!
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Magoo
4 Switch Vader
Posts: 93
Favorite Spice: NOT F**KING SNUGGLEBUNNIES
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Post by Magoo on Jan 29, 2020 8:54:52 GMT -5
NOW we have a venue for the 10th anniversary Ferg-fest ! I second that. Hopefully they have space for the Fab Four or rain to headline the festival t
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Post by fergojisan on Jan 29, 2020 9:06:34 GMT -5
I actually fly into Phoenix regularly to visit my parents, so this may be doable. I'll only be able to afford the Mythicon suite though
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Post by StormSurge on Jan 29, 2020 10:29:11 GMT -5
I actually fly into Phoenix regularly to visit my parents, so this may be doable. I'll only be able to afford the Mythicon suite though Is that better or worse than the Mystique floor?
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Post by fergojisan on Jan 29, 2020 10:30:44 GMT -5
Well, there's much less semen flying around in the Mythicon suite
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Post by TrekMD on Jan 29, 2020 18:46:07 GMT -5
I'm going to Phoenix for a meeting in March. Of course, the Atari hotel won't be finished by then!
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Post by strudders on Jan 30, 2020 17:36:44 GMT -5
Well, there's much less semen flying around in the Mythicon suite So there will be some semen in the Mythicon suite ? I thought it would be a family-friendly convention Ferg !
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Post by TrekMD on Oct 14, 2020 16:53:43 GMT -5
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